Transformers
Mixed Reality
More than meets the eye! We collaborated with Paramount Pictures to transform the Final Four court into a Mixed Reality outdoor Brooklyn basketball court to promote their new movie “Transformers: Rise of the Beasts”. Bringing this iconic IP to life as a broadcast TV Spot was exciting. It was a great collaboration with the teams at Paramount and CBS Sports
![](https://www.thefamousgroup.com/wp-content/uploads/2023/05/Transformers_MR_Image_01.jpg)
![](https://www.thefamousgroup.com/wp-content/uploads/2023/05/Transformers_MR_Image_02.jpg)