MLB – Corona Extra®

On MLB Opening Day, we partnered with Initiative and Corona Extra® to deliver a live Mixed Reality activation during ESPN’s broadcast of the Tigers vs. Dodgers game at Dodger Stadium. Airing in the fourth inning, this LIVE 30-second commercial spot transported fans watching at home from the field to the shoreline, bringing the “Beach Inning” creative concept to life 𝘂𝘀𝗶𝗻𝗴 𝗼𝘂𝗿 𝗻𝗲𝘄 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗖𝗮𝗺𝗲𝗿𝗮, 𝗠𝗶𝘅𝗲𝗱 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝘀𝘆𝘀𝘁𝗲𝗺. With four custom camera angles integrated directly into ESPN's broadcast, we blended live game footage with immersive MR visuals in real-time, creating a new kind of fan experience for the start of baseball season.