Milwaukee Bucks

Mixed Reality

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The Famous Group officially unveiled Virtual Camera, a revolutionary new Mixed Reality technology that delivers feature-film quality VFX in real time—during a LIVE broadcast and inside of Fiserv Forum in partnership with the Milwaukee Bucks Inc. After years of innovation and development, this proprietary technology sets a new standard for visual fidelity and rendering quality in live events. For the first time, complex effects and elements can be rendered with cinematic, lifelike realism, transforming the way audiences experience Mixed Reality. This is the future of Mixed Reality. And it’s only the beginning.